MapGate

September 23, 2012

I haven’t used iOS 6 in anger yet. I don’t know whether the maps are really that horrible. I just feel like a lot of entries on The Amazing iOS 6 Maps tumblr are a bit pathological, as if people have been looking for screwed up data. Yes, some of those satellite pictures look funny and walking directions that involve swimming are lol, but it’s not like Google Maps doesn’t have or had similar problems. And how much is this going to affect the usability of the app really?

As an engineer who’s involved in getting a crazily ambitious project off the ground, within an organization that has absolutely no prior credentials in the respective field, I don’t find all this very encouraging. And it’s not just because it’s Apple… Remember when Microsoft launched Bing? I already can’t wait for how much shit Mozilla is going to get when Firefox OS launches, just because this or that is not as good as on the iPhone. Can’t wait.

I actually think it’s kind of nice to see Apple trying to create a competitive maps solution. Seeing Apple be the newcomer that’s struggling against the big guy. In a strange way, this is an Apple I can relate to. Much like the Apple from the 90s. I want to pat them on the back and encourage them.

May it also teach them some humility. They’re doing this to prevent Google service lock-in for them and their users. Maybe they’ll figure out that reciprocity is a good thing. Creating choice means that your users stay with you for the right reasons, and not because you’re holding them hostage. When you don’t take your users for granted, you try to make better products. Especially since in this business, it’s not uncommon to be relying on your competitors.

Really, all of this, not even Clock Gate, seems all that dramatic to me. I just hope it will make Apple realize that their shit don’t stink less than others. Maybe then their users will be more forgiving when they make bold moves. C’mon Apple, be the underdog again. It suits you better, anyway.

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